Sicilian multi-instrumentalist and producer Gioele Valenti is a key figure of the European underground music scene. He is one half of acclaimed Occult Psych project Llay Lamas (Rocket Recordings). He is the man behind Herself, a folktronica project that involved the likes of Jonathan Donahue of Mercury Rev, John Fallon of The Steppes and Amaury Cambuzat of Faust and Ulan Bator. He was also the guitarist of Josefin Öhrn + The Liberation. Most importantly, he is the creator of the unclassifiable JuJu. Championed by Goatman and Capra Informis of GOAT, JuJu have already released three albums (two of which with Fuzz Club Records) and left a permanent mark in the international Psychedelic scene and beyond.